Managing Profitable Customer Relationships-case In Point :harley Davidson

Running Head : Managing Profitable Customer RelationshipsNameUniversityCourseTutorDateHardly Davidson has massive engines for motorbikes and has been acknowledge to bring on a friendly family with its customers . The go with sponsors assorted motorbike events during which they atomic number 18 able to display modern bikes and their accessories . The stain name has a great repute and has brought together vociferate outrs and make believe welfare benefits for its members The keep company has enhanced their rapport by means of official parley finished the internet . The riders deem formed an foreign network attachment as wholesome as local anesthetic dealership to enhance their serveThe company motivates its customers or riders by bragging(a) them pinstops which identify them with the company and so doing induce pride of social status . Performance related programs on mileage for those enrolled leads to an advantage in terms of priority in accessing the best accessories for one s bikeHarley company has been accepted in disparate countries and its members can rent and ride in countries much(prenominal) as kindleada , Australia and the United States . The company has create a costly reputation and has a great get with its numerous customer needs1 . What are the key elements of Harley-Davidson s efforts to get up relationship with its customersThe key elements in Harley-Davidson are the involvement of customers in non being just customers but too being dealers . in that respect is customer participation in events sponsored by the company . social status creates a disposition of belonging and enhances the attachment to the company piece trustworthy communication through the internet connects the company to its customers . movement of welfare schemes such as sponsorship to event s and insurance operate motivates the custo! mers2 . Can you think of otherwise companies that create such strong relationships with their customers ?

How do they do thatNASCAR which is the interior(a) Association for Stock Car rail commission machine Racing has created a lasting customer relationship through a careful blend of live racing events , concur web sites with information and entertainment ensures ample security and organizes parties , strategy outs and camps with family members . This creates a friendly environment that enriches the company-to-customer relationshipThe Unilever company has created a good relationship through high standards of corporate behavior towards the employees , customers and the bon net ton . It is involved in community development activities and this extension of their services to the society attracts more customers . The company has also offered voluntary focussing and testing programs in support of the community . It has also plenty goals to evaluates the HIV /AIDS roadmap with strategic approaches to reaching out to its customers . A follow up plan for comprehensive care and discussion is organized so that customers are convinced that the company s tush area is to render them the service and the good gesture goes on way in maintaining a good relationshipOffering of medicines at subsidised evaluate has led to the growth of the company and the humanitarian activities have all-embracing to the provision of health insurance covers3 . How else can Harley-Davidson build or deepen its relationships with its...If you want to get a safe essay, drift it on our website: OrderEssay.net

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