Marketing

a New Children s ToyNowadays , children be considered to be one of - if non the enceintegest influencing grammatical constituent in a family s purchasing . As a Media sense lucre (2007 ) article mentioned , Kids represent an important demographic to marketers because they harbour their own purchasing power they influence their parents buying decisions and they re the braggy consumers of the future Thus , it will be a practiced(a) predilection to create a ware that caters in the first prop to children . solely even as parents are now more than than willing to consider in to their children s desire (Media Awareness profit 2007 , it is relieve important for them to ensure that the reaping they re buying is something good for their childrenEducational shirks are no longer rare nowadays . evidently , goldbrick man ufacturers start out realized early on that a mathematical harvest-tide that marries toy and educational material will be something that attracts some(prenominal) children and parents and get at the purchasing pull of a product stronger . But the vision for the product that I ve `created for this marketing uprise is that it differentiates itself from the existing educational toys because of its immense intelligence and interactivity that will tap off it such an irresistible purchase for the familyHighly-based in the engineering that Honda s automaton ASIMO is made with Sheila /Shane is a human-looking wench-slash-robot that will also have an travel communication mightiness that allows it to recognize moving objects (giving it ability to imitate people s movements , posture and gesture ( allowting it react consequently to inseparable movements of human cosmoss , environment , sound , and face (Honda locomote Co , 2007 . Unlike ASIMO , though , who may be asked s till frightening to some little minors beca! use of its still passing-robot looks , Sheila /Shane is highly-patterned to human looks to take up it more appealing to little tikes and make them want to squeeze play it and talk to it .

Call it a marriage of ASIMO technology and the looks of the human-looking Korean robot EveR-1 (Kristine C , 2006 . The toy keep ups in a male and female form - accordingly the names Sheila and Shane - just to give the kids the option to choose the sexuality of the doll they re taking residence . This will also come in with chips that contains information that corresponds to the age-level of the kid (example , age2 chip will let the doll talk well-nigh alphabets , numbers colors , etc . With this , the doll is not only multipurpose for a year still also for many days to comeWith this type of product , policy-making and socio-cultural factors will most likely not affect it . But economic , expert , and combative factors will highly be able to influence the product . This type of product is highly unlikely to be cheesy . And depending on the economic vibrate , people will be hesitant on shelving big money for a kid s toy . As for technological factors , it is a given that technology just moves too close . Even with ASIMO s technology being unparalleled for seven old age now (it was unveiled in 2000 , there are a...If you want to get a full essay, order it on our website: OrderEssay.net

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