Print is king in advertising THE strong proceeds in print advertising saw it claw posterior up to take trade parcel of land away from boob tube for the foremost year since televisions 1978 launch. Print advertising has consistently confounded market share to television. But last year the soar turned. match to the latest Adindex figures, media investing grew by 12.5% to R5.1-billion. In the anterior year, however, in that location had been a 15.2% increase, indicating a slowdown in adspend growth. But print, which is the largest media investment category, showed a 17% increase to R2.4-billion. Its share of the total increase to 45.
6% from 43.8%. Dick Reed, managing director of the Media Shop, says that Afrikaans weekend youngspapers grew by as much as 40% as a finish up result of advertisers quest to maintain coverage of Afrikaans speakers who were offend and alienated by the downgrading of Afrikaans programming on the new SABC TV take. Adspend on freesheet newspapers was up 26.5% and cons...If you want to substantiate a full(a) essay, order it on our website:
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