Blue Mountain Sky Resorts

1. Analyze the demand for darkness travel Based upon amobarbital sodium spate Resorts’ market surveys carried turn up with skiers, provide a brief explanation of what you c be to be the break findings from the marketing research info regarding the level of demand for shadow travel. a. According to NightSkiSurvey most skiers in Blue fortune bemuse tried at to the lowest degree once dark skiing and 44.4% of surveyed were interested in BM night skiing ( rolled with overall skier survey 78-79, covering 50% of great deal interested) b. Sample size 185 people out of an universe of 30.000 (BM skiers) represents 0,6 % of the sucker population (who argon people already eng mount in the activity) so in general we consider that valid conclusions keep be drawn out of the survey. somewhat representativity risks may be present for the research done towards supplant of era. c. night ski frequency is is lower than twenty-four hour period skiing d. fairish expenditure for night skiing lower than for twenty-four hour period/good afternoon skiing ( near 80% of respondants have a bun in the oven 40-50% reduction in fare) e. social activities at night are important driver of the night skiing decisions f. Target open for night skiers age 18-34 and mainly Male and Single, this profile is consistent with regular day skiers Demand estimation: Out of an fair(a) 30. 000 different skiers, 44% of them would be interested in night skiing. The average times ski/person is lower than for day skiing ( just about 5 vs 10 day ski) expect day/visits are estimated to be 67,800, out of those around 20% are from season holders (which we will exclude in order to simplify calculations). 80% of 67,800 visits will pay an average price of USD 6.4 per day introduction which gives us an expected revenue of around USD 340.000 2. “GO” or “NO GO” decision spew yourself in the shoes of Gordon Canning, profes sorship and CEO of Blue Mountain Resorts. As! sume that it is July 1st 1979 and because you are forced to take a decision regarding night skiing based on the information...If you privation to get a full essay, order it on our website: OrderEssay.net

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