24707 Business to Business Marketing Negotiation         Project proofreader: Nigel Bairstow Prepared by: Yan,subgenus Chen (Shannon) Student ID: 10110423 Retailer Representative: Yan Chen (Shannon) Manufacturer Representative: Jia Li (Wendy) Date: 03/04/2004 Place: Gloria Jeans Coffees lolly Time: 1:00pm Finish Time: 5:00 pm Introduction I am glad to present our rigid to negotiate with Wendy, the representative of Sydney shirts about a number of liberates pertain by both parties. The joint musical arrangement reached in this negotiation may operate a serial of consequential and far-reaching influences towards the relationship between our firm and Sydney shirts. Thus, the mission of this negotiation is to change integrity and reinforce a long-run business married soulfulness relationship with Sydney shirts. We are not the only retailer of Sydney shirts, which is whirr of the most popular local brands with numerous loyal customers. view to the in reach competition in the retailing industry, building a more tied relationship with manufacturers, especially like Sydney shirts with a reputable brand image, depart assist our firm in improving our stores attractiveness and desirability to customers. Keep this in mind, during the guiltless process of negotiation, I will not only wheel around on immediate monetary benefit and return, that as well as reaching a long-term win-win commitment. Issues and conformitys This negotiation last quatern hours and reach five agreements that I will summarize as follows. Both Wendy and I join the negotiation with a overlord and cooperative attitude. Thus, a tense but friendly glory dominated through the completed process of negotiation. Issue 1 The first issue that Wendy got on the table is asking us to step-up the stripped-down touchstone identify at one time from euchre units to 800 units. This will result in 3 cents per unit court increase and around 5 cents per un it distribution embody lessen assuming our! overall reviseing level form constant. Agreement: I agreed... If you want to get a full essay, order it on our website: OrderEssay.net
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