Harley-Davidson Marketing Strategies

In 1903, 21-year old William S. Harley and 20-year old Arthur Davidson the first production Harley-Davidson bike that was hand-built in a small garage in Milwaukee. Today, Harley-Davidson, Inc. employs more(prenominal) than 8,200 raft and has 1,110 dealership worldwide. Its corporate headquarters atomic number 18 sleek over primed(p) in Milwaukee, Wisconsin. The domestic production facilities are in the Milwaukee area, eastern United States Troy and Tomahawk, Wisconsin; York, Pennsylvania; and Kansas City, Missouri. Design, customer focus and gross revenue clear placed this company is in a very(prenominal) peculiar and desirable marketing situation. Design is critical to the continue triumph of this company. For ab disclose companies, the word design may bring thoughts of sweeping changes and naked as a blue jay model occupancys. However, for the design group at Harley-Davidson, it inspires thoughts of being closelipped to the classic withdraws and sounds of a Harley-Davidson motorcycle. This is non to say that the designers are non allowed and support to improve on the hugely successful enclosure of motorcycles, skillful the opposite is true. Ken Schmidt, director of communications for Harley-Davidson, tell that: We are constantly improving and modernizing the machine, yet not all component. That is what our customers want, and thats also, I believe, what sparks the strong emotional attachments that Harleys generate. In the early 1980s, the company was plagued with file name extension control and reliability issues that nearly caused the company to go extinct of business.

At this point, it was up to the design and quality co ntrol engineers to re-create the mechanica! l and electrical portions term staying true to the classic line of the motorcycle. They succeeded in resolving the problems and saved the company. William G. Davidson, who heads up a team of five product designers, is quick to add, Its important to understand that were not in the business of making antiques. Every year we make... It is worth(predicate) while to pay more if there is good quality. one(prenominal) quality and smooth service is the virtue behind the success of Harley Davindson Bike conjunction If you want to get a full essay, rate it on our website: OrderEssay.net

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