Product Offering

Product Offering commercializeing MKT/571 November 8, 2010 This paper is about a crossroad offering. This paper depart focus on the gear up of the hydrogen fuel- cellphone electric fomite for South Koreas Hyundai Motors. I bid begin my launch in this paper and complete it in week six. I depart discussion several subjects to dish up with the launch of the new increase. The discussions will be made on the mart needs, grocery store growth, a brief SWOT analysis, competition, product offering/product definition, product identification, and justification for choice of product. Market Needs The market for efficient and powerful yet low-cost gondolas is in high demand. It holds the potential to be a revolutionary fomite especially because in the hydrogen fuel cell unite with electric market not a angiotensin-converting enzyme gondola car or company currently has a compulsory advantage. If Hyundai shadow achieve a successful and trendy car launched before the c ompetition then they would have a chokehold on that market. Much the way that Toyota has sound known for reliableness and price, Hyundai would become known for fuel efficiency and price. A vehicle that bunghole travel two to three times as outlying(prenominal) on the same amount of fuel would be something that would be much cheaper for consumers to use.

Even if the initial price was slightly higher(prenominal) than vivacious cars the savings would be made up by swallow fuel costs. Market Growth According to cnet.com. (2010) and Pike look into fuel cell vehicles will outstrip current obstacles and the market will see growth deep down the decade. The join States is expected to b e the largest fuel cell vehicle (FCV) market! with about 134,000 vehicles interchange annually, followed by China (129,000), and Germany (about 127,000). The interrogation estimates that by the year 2020, nearly 700,000 FCVs will be sold globally each year. Reasons for this growth... If you want to get a entire essay, dictate it on our website: OrderEssay.net

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